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Stories about how culture is built, shared, and scaled by design

Software is culture

Chat, are we cooked? How language has become the new metric of virality
December 16, 2025
By Jenny Xie
We sat down with linguist Adam Aleksic, author of “Algospeak: How Social Media Is Transforming the Future of Language,” to learn how algorithms shape not just how we talk, but how we think and relate.
Insights
Profiles & interviews
Culture
Press start: How controllers shaped video game design—and where interfaces may go next
January 5, 2026
By Aashrey Sharma
Aashrey Sharma, a UX designer at Epic Games, shares what video game navigation can teach us about building the next generation of interfaces.
Insights
Design
UI/UX
Culture
Cooking with constraints: A designer’s framework for better AI prompts
January 5, 2026
By Greg Huntoon
Design and cooking share a truth: Preparation determines the outcome. Structured prompts turn AI from guesswork into a reliable design partner.
Working Well
AI
Prototyping
Figma Make

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Photograph of a woman in an oversize jacket in an industrial studio, illuminated by a bright spotlight.

Photograph of a woman in an oversize jacket in an industrial studio, illuminated by a bright spotlight.

Meet the maker: Kelsey Fairhurst’s irresistibly bold flatware

a yellow numeral three overlaid on a dark green numeral three

a yellow numeral three overlaid on a dark green numeral three

Version control: One founder’s mission to save local farms with Figma Make

Hard problems are still hard

It’s not just about getting an idea out. It’s about getting it right. That takes curiosity, conviction, and expertise.

Nikolas Klein, Product Manager, Figma

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