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Maker Stories

Meet creators and builders on the other side of the browser

How the best teams work

How to design agentic tools for work
April 29, 2026
By Jenny Xie
The Gemini Enterprise team shares their approach to making complex, multi-agent workflows feel simple, intuitive, and trustworthy.
Maker Stories
AI
Design
UI/UX
Tips & inspiration
Profiles & interviews
The branding for Intercom’s AI summit looks like an alien superbloom
September 19, 2025
By Jenny Xie
For the customer service and AI event Pioneer, Intercom’s designers used Figma to create a visual language of surreal flowers and shape-shifting pollen.
Maker Stories
Branding
Marketing
Case study
Design systems
Motion
Collaboration
Design
The anatomy of a summer campaign: How Instacart staged a sick ’90s throwback
September 9, 2025
By Jenny Xie
Fish-eye lens, oversize tees, and a free concert with Third Eye Blind—here’s how Instacart’s creative studio and marketing teams pulled off a nostalgic summer campaign featuring our favorite snacks from 1999.
Maker Stories
Marketing
Branding
Design
Case study
Culture

How Instacart stays in lockstep

When you move so quickly with so many different teams and people, you have to have that openness and fluidity.

Taylor Erin, Executive Creative Director, Instacart

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Free association: Production designer Jeremy Hindle on building Severance

Breaking new ground

Perspectives on creativity

Shifts in industry

More Maker Stories

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